Advertising in Hello Milano

Hello Milano is a publication created and managed by an Italian-British company specialising in international communications. Hello Milano is a monthly tabloid, practical to use and carry around. It is a favourite amongst the English-speaking people in Milan, both tourists and residents. 20,000 copies are printed and distributed to 350 locations every month.

Like this website, it has a full colour map of the city. There is a public transport map that makes it easier to use the trams and buses as well as the Metro. Fascinating articles on what the city has to offer. And of course, the unique day-to-day calendar of entertainment and events.

Hello Milano is the only widely-distributed publications to reach the English-speaking population - both tourists and residents. The influx of tourists is estimated at six million per year for Milan alone, while the number of English-speaking non-Italian residents in Lombardy is put at around 350,000.

The distribution of Hello Milano (see distribution points), run directly by the publisher, is efficient, rapid, and comprehensive in its coverage of the respective population. The main pick-up point categories are:
• hotels, from 3-stars up, in Milan
• APT and IAT tourist offices, information points at Linate and Malpensa airports, and in railway stations;
• major consulates and chambers of commerce;
• associations for people from abroad (Benvenuto Club, etc.);
• other locations frequented by non-Italian communities (British Council, USIS, Centre Culturel Français, Instituto Cervantes, Istituto Austriaco di Cultura, Deutsche Institute ...);
• schools of Italian for foreigners, other language schools, model agencies;
• advertisers;
• subscribers all over the world.

Distribution is closely monitored month by month, and the number of copies delivered to each pick-up point is adjusted according to the copies left over at the end of the month. The number of copies returned is in any case very low. Some hotels conserve copies of preceding editions in order to be able to supply visitors with information if they should run out of the current edition.

Editorial content
The front and back pages have feature articles by English-American authors who describe themes of Italian culture, cross-cultural themes, linguistic curiosities and more, with a humorous and easily readable approach.
Inside, the "What's On" section presents a calendar of entertainment and events, selected as being suitable for people who have a limited grasp of the Italian language. This section is in chronological order, for practicality.
The centre pages are taken up by the Milan city map.
There are sections for useful information, museums, exhibitions, nightlife, eating out and more.
The advertising spaces are dedicated considerable care, so that they attract the same attention as is given to the editorial text.

Technical details
• Periodicity: monthly
• Print run: 20.000
• Pages: 12/16 at present
• Print colours: full colour / black
• Paper: newsprint
• Format: tabloid (print area 26.5 x 40 cm)
• Deadline: 20th of the month before publication (eg 20th Feb for March issue)
• Distribution: from four days before the start of the respective month
• Subscriptions: about 200, in Milan, outside the city and abroad
• Publisher: Art'Idea srl - Via Lucca 22 - 20152 Milan - Italy
• Editor: Henry Neuteboom
• Advertising managed by Art'Idea srl. Advertising manager Silvia Francescato

General conditions
To create the space, we just need your text in Italian or English, with photos, graphics, logos etc. as required, preferably via e-mail. Our computer-to-plate technology means that we cannot accept films. If customers wish to supply their own artwork, this should be delivered as a .tif or.jpg file at a resolution of at least 300 dpi.

Prices are inclusive of translation into English, map reference code if applicable , graphic design according to customer's indications. The prices shown refer to our standard contract for a minimum of 6 insertions. For contracts for less than 6 insertions, there is a surcharge - payable just once - of €103,29 to cover graphics and other expenses.

The text and design of the space can be varied as required , month by month, at no additional expense. Deadline for changes: 20th of the preceding month.Translations of texts into languages with special characters (Cyrillic, Czech, Chinese, Arabic, Korean etc.) can be performed at a cost of €25,82 for every line of text. Preferred positions, + 20%.

Exclusive contracts are possible only for 3 modules in full colour or greater, with a 100% increase on price per insertion. Special discounts available for insertions published in more than one publication. IVA (VAT) at 20% should be added to the prices.

Invoicing: one invoice for the first advance payment, then monthly, bimonthly or quarterly invoices.

Conditions of payment: on receipt of invoice, or 30 days from date of invoice, or (for 1-year contracts)60 days from date of invoice.

Methods of payment

• bank transfer to our bank Banco Posta

IBAN : IT 51 O 07601 01600 000027460203
BIC/SWIFT : BPPIITRRXXX

Interest in the case of late payment
• the conventional rate of 9.2% will be charged in the case of delays in payment.

Hello Milano, rates for spaces in black, inside pages, per month

Hello Milano, rates for spaces in colour, inside pages, per month

Hello Milano, rates for spaces in colour, front page, per month

Hello Milano, rates for spaces in colour, back page, per month

Hello Milano - Japanese edition - actually is suspended.

The Japanese edition of Hello Milano has been published as a separate newspaper since 2002. Previous to that date, Japanese editorial material was included in the English-language version.

Hello Lakes - actually is suspended.

Hello Lakes is a monthly tabloid with texts in English featuring the areas to the north of Milan - Varese, Como, Bergamo, Lecco, lakes Como and Maggiore. The first issue was published in April 2005. 10,000 copies printed and distributed to 130 locations in the lakes area as well as selected locations in Milan every month.

The lakes area is enormously important as a tourist destination, and it also has a thriving community of non-Italian residents. Hello Lakes therefore fills an important gap, providing information on the events, entertainment and social opportunities for the territory north of Milan.

Editorial content, technical details and advertising rates are the same as the English-language version of Hello Milano. The publication presently has 8 pages.

The main pick-up point categories for Hello Lakes - in the major tourist locations on the lakes, in nearby cities, and in Milan - are:
• hotels, from 3-star up
• APT and IAT tourist offices, information points at Linate and Malpensa airports, and in railway stations;
• major consulates and chambers of commerce;
• associations for people from abroad (Benvenuto Club, etc.);
• other locations frequented by non-Italian communities;
• schools of Italian for foreigners;
• advertisers;
• subscribers all over the world.

Website

www.hellomilano.it / www.hellomilano.icom is the only portal dedicated to Milan and environs that is entirely compiled in English and Japanese by mother-tongue editorial staff.

At present, Hello Milano on line receives over 300 visits per day, not just from Milan, but from all over the world. Visitors to the site open various pages, as revealed by the automatic statistics summary visible to all at www.hellomilano.it/stats/webalizer. This reveals, for example, that there are over 2,000 successful requests for Hello Milano web pages a day.

Technical details
• Unlimited access to all sections of the portal, entirely free of charge. User registration is not required
• Interactive maps (presently being implemented)
• Surveys on themes regarding Milan and environs
• Calendar of events in Milan, subdivided into months, in chronological order
• Links to weather forecasts
• Descriptions of the major monuments and tourist locations
• Exhibitions and private art galleries
• Museums
• List of hotels
• Public transport information, with links to Italian railway and municipal transport websites
• Useful addresses and essential information for tourists and residents from abroad
• Descriptions of cultural and behavioural trends in Milanese and Lombard culture
• Printer-friendly web pages for articles
• Free classified advertisments area
• Noticeboard on which readers can post their requests, or answer to previous requests
• Automatic statistics page (www.hellomilano.it/stats/webalizer )
• List of the pick-up points for the printed version
The many articles, and the hundreds of links to other useful websites - event organisers, venues, chambers of commerce, consulates, etc - give www.hellomilano.it exceptional visibility for the principal search engines. Often Hello Milano features amongst the first ten or twenty websites found for searches using phrases such as La Scala, Milan Cathedral, Last Supper and so forth.

Website rates, per month

The fixed banners are on the right-hand side of the pages. An advertiser can use a gif animation to provide any number of successive messages.

The rotating banner is the banner to the right of the title, at the top of the page. The space is controlled by an internal program so that the banner runs right through all the web pages. Advertisers each have one image available, which can be linked to their own websites or web pages. Rotation is in a random sequence. You can check the number of requests for the individual subjects in this banner at https://webstats.register.it/awstats7/