Advertising in Hello Milano


Hello Milano is the only widely-distributed monthly tabloid, practical to use and carry around, created and managed by an Italian-British company specializing in international communications. It is a favourite amongst the English-speaking people in Milan, both tourists and residents. The influx of tourists is estimated at twelve million per year for Milan alone, while the number of English-speaking non-Italian residents in Lombardy is put at around 350,000.


Fascinating articles on what the city has to offer. And of course, the unique day-to-day calendar of entertainment and events.


Run directly by the publisher, is efficient, rapid, and comprehensive in its coverage of the respective population. The main pick-up point categories are:
• APT and IAT tourist offices, information points at Linate and Malpensa airports, and in railway stations;
• major consulates and chambers of commerce;
• associations for people from abroad (Benvenuto Club, etc.);
• other locations frequented by non-Italian communities (British Council, USIS, Centre Culturel Français, Instituto Cervantes, Istituto Austriaco di Cultura, Deutsche Institute …);
• schools of Italian for foreigners, other language schools, universities;
• advertisers;
• subscribers all over the world.
Distribution is closely monitored month by month, and the number of copies delivered to each pick-up point is adjusted according to the copies left over at the end of the month. The number of copies returned is in any case very low.

Technical details

• Periodicity: monthly
• Print run: 20.000
• Pages: 12/16 at present
• Print: full colour
• Paper: newsprint
• Format: tabloid (print area 24 x 33 cm)
• Deadline: 20th of the month before publication (eg 20th Feb for March issue)
• Distribution: from four days before the start of the respective month
Exclusive contracts are possible only for 3 modules in full colour or greater, with a 100% increase on price per insertion. Special discounts available for insertions published in more than one publication. IVA (VAT) at 20% should be added to the prices.


One invoice for the first advance payment, then monthly, bimonthly or quarterly invoices.

Conditions of payment

on receipt of invoice, or 30 days from date of invoice, or (for 1-year contracts) 60 days from date of invoice.

Methods of payment

Bank transfer to our bank Banco Posta

IBAN : IT 51 O 07601 01600 000027460203


Hello Milano, rates for spaces in colour, front page, per month

Description cm, base x h € excl.IVA
1 module 8 x 3 230.00
2 modules 8 x 6 / 16 x 3 390.00
3 modules 8 x 9 / 24 x 3 580.00
4 modules 16 x 6 780.00
6 modules 16 x 9 990.00
Title corner, single 4 x 6 400.00
Two title corners 4 x 6 680.00


Hello Milano, rates for spaces in colour, back page, or map page, per month

Description cm, base x h € excl.IVA
1 module 8 x 3 200.00
2 modules 8 x 6 / 16 x 3 340.00
3 modules 8 x 9 / 24 x 3 510.00
4 modules 16 x 6 590.00
Whole page 24 x 33 2500.00
Half page 24 x 16 1500.00
Quarter page 12 x 16 700.00


Website rates, per month

Description pixel € excl.IVA
Fixed banner, home page 150 x 60 200
Fixed banner, other pages 150 x 60 100
Classified Per word 1.00